Non-profits want to maximize their impact and spend efficiency. If they track how people use their services, they know better where to focus their efforts for improvements. If they know how people are finding their site, they know where to focus their marketing spend to help the most people per dollar spent. Marketing and user analytics are an important part of even altruistic goals.
Non-profits want to maximize their impact and spend efficiency. If they track how people use their services, they know better where to focus their efforts for improvements. If they know how people are finding their site, they know where to focus their marketing spend to help the most people per dollar spent. Marketing and user analytics are an important part of even altruistic goals.